A comprehensive system defining how Vaultx looks, speaks, and shows up across every touchpoint.

V 1.1 - 2026

Brand

Guidelines

What's Inside

1. Brand Foundation

Mission & Vision

Brand Personality

Brand Voice & Tone

2. Visual Identity

Logo & Symbol

Color Palette

Typography

Iconography

3. UI Design Kit

Buttons - Badges

Inputs - Cards

4. Logo Application

App Icon

Social Media

Vaultx is a fintech SaaS platform that handles payment processing for startups. Smart routing, fraud detection, real-time reconciliation — all in one subscription, accessible via API or dashboard.

Brand

Foundation

The beliefs, values, and personality traits that define who Vaultx is at its core.

Brand

Foundation

The beliefs, values, and personality traits that define who Vaultx is at its core.

Brand Foundation

01.1

Mission & Vision

Vaultx exists at the intersection of financial intelligence and human simplicity. We build infrastructure that empowers businesses to move money with confidence — securely, instantly, and transparently.

Brand Foundation

01.1

Mission & Vision

Our Mission

"To make financial infrastructure feel inevitable — so founders and operators can focus on what they build, not how they pay."

Our Vision

"A world where every business, regardless of size, has access to enterprise-grade financial tooling — without the enterprise complexity."

Brand Foundation

01.2

Brand Personality

Vaultx has a distinct personality: precise without being cold, confident without being arrogant, and modern without being frivolous. We are the trusted partner who always has the answer.

Brand Foundation

01.2

Brand Personality

Vaultx has a distinct personality: precise without being cold, confident without being arrogant, and modern without being frivolous. We are the trusted partner who always has the answer.

Confident

We speak with authority. Our product earns it — our brand reflects it.

Approachable

Smart doesn't mean intimidating. We're the brilliant friend who explains it clearly.

Precise

Every number matters. Every word is deliberate. No filler, no fluff.

Trustworthy

We don't overpromise. We deliver, and let the results do the talking.

Brand Foundation

01.3

Brand Voice & Tone

Vaultx speaks like a knowledgeable co-founder who happens to be a fintech expert. We are clear, reassuring, and direct. Our tone adapts to context while our voice stays consistent.

Brand Foundation

01.3

Brand Voice & Tone

Vaultx speaks like a knowledgeable co-founder who happens to be a fintech expert. We are clear, reassuring, and direct. Our tone adapts to context while our voice stays consistent.

Do this

Not this

"Settle payouts in under 2 seconds."

"Experience lightning-fast settlement solutions."

"Settle payouts in under 2 seconds."

"Experience lightning-fast settlement solutions."

"Your compliance is handled. Always."

"We try our best to keep you compliant."

"Your compliance is handled. Always."

"We try our best to keep you compliant."

"We know downtime costs you money. Here's how we prevent it."

"Outages happen to everyone. No biggie!"

"We know downtime costs you money. Here's how we prevent it."

"Outages happen to everyone. No biggie!"

"Finally, a dashboard that makes sense."

"LOL we fixed the big oops "

"Finally, a dashboard that makes sense."

"LOL we fixed the big oops "

"5 lines of code. Full payment stack."

"With minimal effort and a few simple steps, you can integrate our payment solution into your platform"

"5 lines of code. Full payment stack."

"With minimal effort and a few simple steps, you can integrate our payment solution into your platform"

Visual

Identity

The beliefs, values, and personality traits that define who Vaultx is at its core.

Visual

Identity

The beliefs, values, and personality traits that define who Vaultx is at its core.

Visual Identity

02.1

Logo & Symbol

The Vaultx icon is a stylized "V" constructed from two geometric blocks — one upright, one angled. The icon abstracts the concept of a vault — security, storage, trust — into a clean geometric form.

Download Assets

Visual Identity

02.1

Logo & Symbol

Primary

Secondary

Symbol

Color Usage

Visual Identity

02.2

Color Palette

The Vaultx palette is built around a deep electric blue primary and a high-energy chartreuse secondary. This contrast signals trust and innovation simultaneously — trustworthy enough for finance, energetic enough for tech.

Visual Identity

02.2

Color Palette

LIME

RGB

156 228 40

HEX

9CE428

INDIGO

RGB

57 88 227

HEX

3958E3

ORANGE

RGB

240 87 21

HEX

F05715

LIGHT

RGB

231 235 242

HEX

E7EBF2

FROST

RGB

200 203 219

HEX

C8CBDB

STEEL

RGB

138 143 162

HEX

8A8FA2

DARK

RGB

16 16 17

HEX

101011

Visual Identity

02.3

Typography

Vaultx uses Darker Grotesque exclusively — a contemporary grotesque designed for high legibility at scale and a distinctive personality at display sizes. Its variable weight range allows a complete typographic system from one family.

Get Font

Visual Identity

02.3

Typography

Typeface

Darker Grotesque

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

!@#$%^&*( )

Light

Regular

Medium

SemiBold

Bold

ExtraBold

Black

Hierarchy

H1 Headline

H1

100 px / Weight 700

H2 Headline

H2

80 px / Weight 700

H3 Headline

H3

64 px / Weight 700

H4 Headline

H4

56 px / Weight 600

H5 Headline

H5

40 px / Weight 500

H6 Headline

H6

32 px / Weight 500

Body Large

20 px / Weight 500

Body

16 px / Weight 500

Caption

11 px / Weight 600

Visual Identity

02.4

Iconography

Vaultx uses a consistent icon system built on 24×24px stroked icons. Stroke weight is always 1.5px. Icons are rounded at joints and terminals.

Visual Identity

02.4

Iconography

Vaultx uses a consistent icon system built on 24×24px stroked icons. Stroke weight is always 1.5px. Icons are rounded at joints and terminals.

lock

Payment

Vault

activity

shield

instant

Analytics

Dashboard

Team

API

Sync

Ledger

Support

Alert

Check

Invest

Design

System

The reusable components that form the building blocks of every Vaultx product surface.

Design

System

The reusable components that form the building blocks of every Vaultx product surface.

Design System

03.1

UI Kit

The reusable components that form the building blocks of every Vaultx product surface.

Get Figma File

Design System

03.1

UI Kit

The reusable components that form the building blocks of every Vaultx product surface.

Buttons

Primary CTA

Badges

Verified

Active

Failed

Pending

Inputs

Account Name

This appears on invoices and bank statements.

API Key

Never share your secret key publicly.

Routing Number

Routing number must be exactly 9 digits.

Cards

Total Volume

Last 30 days

Processed

$54,782

↑ +18.2% vs last month

Banking

32 Transactions

$3,324.00

Logo

Application

How the Vaultx brand shows up across digital touchpoints, from favicons to full-format social assets.

Logo

Application

How the Vaultx brand shows up across digital touchpoints, from favicons to full-format social assets.

Logo Application

04.1

App Icon

At small sizes, only the icon mark is used without the wordmark. The app icon uses the primary blue background with the white vault icon. The favicon is a simplified 16×16 version rendered at pixel precision.

Logo Application

04.1

App Icon

1024px

512px

192px

64px

32px

App Icon — Multiple Sizes

Vaultx Dashboard

https://app.vaultx.io/dashboard

Vaultx Dashboard

https://app.vaultx.io/dashboard

Favicon in Context

Hand holding smartphone displaying Vaultx app splash screen with bold green background, highlighting modern fintech branding and mobile experience

Close-up of Vaultx mobile app icon on smartphone home screen, showcasing modern fintech UI design and minimal interface

Logo Application

04.2

Social Media

Social posts represent Vaultx's most human-facing moments. Keep messaging sharp. Bold, single-idea posts outperform feature lists. Always include the logo mark. Use the dark or primary backgrounds for maximum feed impact.

Logo Application

04.2

Social Media

Use for Free